If you are running a business from home, you may not stay on top of the technology that is developing for your business. However, technology plays a huge role when it comes to how effectively your business runs and ultimately it’s growth. There are some technology trends to keep an eye on this year. Cybersecurity, 5G and software unification are all aspects that can impact your business. Any business of any size needs to be able to keep up with its competitors, ultra fast broadband providers are a must to ensure that your business can transact and communicate very quickly. One final aspect that businesses should be looking at is wireless technology. A wireless cctv system can protect your business and will be more reliable than a wired system. The same can be said if you supply your workforce with phone chargers. Rather than having wires in your office, you can get a wireless charger buy online which will give you a wire-free environment.
Below we will take a look at these three aspects of tech as well as other aspects that you need to make sure that you are up to speed with when running a business from home.
- Influencer marketing
In order to show off your company’s brand and products, make sure that you use personalised marketing and social media influencing to reach out to your potential market. No longer do we use traditional print for advertising in order to increase sales. As a new business, you need to ensure that you are open-minded when it comes to marketing and this means you need to be in the know when it comes to influencers. Customers are looking for authentic products and brands and recommendations are high on the list of priorities. An influencer is one form of a recommendation as this person is someone that consumers trust. You will need to do some research as to who is a good influencer in your industry and also ensure that you are aware of the needs of your business.
- Social media advertising
Similar to influencer marketing, as a small business, you will need to be aware of and use social media advertising for your business. Social media advertising relates to aspects such as pay per click. This advertising has increased as consumers want to see adverts related to the products that they are interested in mine. Social media advertising is an efficient and budget effective way of targeting your consumers. It is worth pointing out that you should never underestimate the power of social media as in some cases you are able to post or tweet an idea or product that can be retweeted many times by people that are not related to your business. This w means you are able to touch new clients and customers which you may not have done so in the past.
- Artificial intelligence
Artificial intelligence has been a topic that has been spoken about a great deal for a good few years. As a small business, you should start to see how useful artificial intelligence is when it comes to running your business. For instance, the use of customised consumer experiences as well as voice assistance. Although you may think artificial intelligence is not something a small business from home uses and it is for bigger businesses, you are actually incorrect. Artificial intelligence can help small businesses to provide experiences that customers are looking for and it will also mean that tasks which cause time wastage can be automated. Many small businesses find that time is of the essence and if you spend a huge amount of your day completing manual tasks such as data input, it has been said that artificial intelligence can be a real benefit in helping to reduce these issues.
There have been some high-profile data breaches over the last couple of years and small businesses are still under the risk of cyberattacks. In fact, over two-thirds of cyberattacks affect small businesses. In order to make sure that you are up to date with the latest technology in cybersecurity, you need to be aware of what advances have been made. As a small business, you need to think along the lines of a large business when it comes to security. Therefore, make sure you take cybersecurity seriously to ensure that you are not a target.
In the 1980s, 1G was released and now we have come a long way to see 5G. 5G claims to be able to provide speeds that are faster than 4G. 4G technology follows on from 2G and 3G technology. Once 5G becomes more widely available, it is clear to see why it is crucial to make sure you are aware of the developments that are in place when it comes to 5G technology, even though it’s still in the infancy stage.
- Integrating software
It is becoming common for new tech solutions to keep appearing in order for effective communication. Many businesses use different but separate ways to contact one another. It is believed that soon, all of these different ways will merge so that only one solution is needed to cover all aspects of communication. Although it will be difficult to create this software, once it has been achieved businesses will have seamless communication, using just one platform. The overall benefit of this is that you will save time and your business will become more efficient.
It is clear to see that that the world of tech is developing quickly and we have pointed out the reasons why it is important to ensure that you are up to speed with it if you are running your own business from home.